#EXPERIENCE WITH BUSINESS INTELLIGENCE APPLICATION MANUAL#
With their BI platform, the team automated manual reporting processes, saving over 260 hours a year-more than six 40-hour work weeks. Solution: Coca-Cola's business intelligence team handles reporting for all sales and delivery operations at the company. Coca-Cola Bottling Company maximized operational efficiencyĬompany: Coca-Cola Bottling Company (CCBC), Coca Cola’s largest independent bottling partner Problem: Manual reporting processes restricted access to real-time sales and operations data. More reading: Read about the top 5 retail analytics trends. The team also uses their BI platform to analyze customer segmentation, which helps inform decisions like shipping methods, member lifecycle management, and product category assortments. “We’ve seen a complete turnaround in 2017 with new member acquisition,” observed Clinton Fowler, Director of Customer and Advanced Analytics at REI.
This leads to greater customer satisfaction and positive associations with the brand. The ability to parse all of this data means that operations teams can determine whether to invest more in brick-and-mortar retail or digital experiences for their members. All of this information equates to over 90 terabytes of data.
Co-op members contribute to REI’s account for more than 90 percent of purchases with the retailer, so it is critical to track metrics like acquisition, retention, and reactivation. Solution: In this example, Outdoor retail co-op REI uses a business intelligence platform to analyze their co-op membership. REI increased membership rates for co-op retailerĬompany: REI Problem: Difficulty tracking membership metrics with 90 terabytes of data. More reading: Read more examples of marketing departments leveraging business intelligence. As a result, they saw increased conversion rates and improved customer retention. Being able to see and track real-time data means the team can react to customer behaviors and optimize marketing campaigns. Based on aggregate analyses of customer behavior, HelloFresh created three buyer personas to guide their efforts. It also empowered the larger marketing team to craft regional, individualized digital marketing campaigns.
Solution: For meal kit company HelloFresh, a centralized business intelligence solution saved the marketing analytics team 10-20 working hours per day by automating reporting processes. HelloFresh centralized digital marketing reporting to increase conversionsĬompany: HelloFresh Problem: Digital marketing reporting was time-intensive, manual, and inefficient. Here are 5 real-world examples of business intelligence platforms in action. While there are some great books about business intelligence that detail practical applications, this article will show off how some specific, big-name companies leverage modern business intelligence platforms. The response is the rise of modern business intelligence platforms that support data access, interactivity, analysis, discovery, sharing, and governance. Digital transformation is now seen as a key strategic initiative and business intelligence tools have evolved to help companies make the most of their data investments.
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